We are on a mission to make arch support top of mind.
The Story
The Beginning
For several years, Libie experienced back pain and Daniel experienced foot pain. They thought their pain was a normal part of living and walking the streets of New York City.
A Common Reality
They realized they were not alone, and that these pains were incredibly common across healthy adults of all ages. But they wondered: why was pain considered normal?
Full Body Connection
They learned that many of their pains came from their shoes. Most of today’s footwear lacks proper arch support, misaligning the body from the ground up.
The Search for Support
However, when searching for supportive insoles, the options that they found were confusing, ineffective, and unsustainable.
Whole body wellness
So, they decided to build Fulton - a modern brand of arch support designed to improve whole body wellness from the ground up, everyday.