We are on a mission to make arch support top of mind.
The Story
![Libie Motchan and Daniel Nelson](http://walkfulton.com/cdn/shop/files/founders.png?crop=center&height=640&v=1654204418&width=640)
The Beginning
For several years, Libie experienced back pain and Daniel experienced foot pain. They thought their pain was a normal part of living and walking the streets of New York City.
![A Common Reality](http://walkfulton.com/cdn/shop/files/shutterstock_788608396_1.jpg?crop=center&height=400&v=1656025078&width=400)
A Common Reality
They realized they were not alone, and that these pains were incredibly common across healthy adults of all ages. But they wondered: why was pain considered normal?
![Foot sculpture](http://walkfulton.com/cdn/shop/files/Group_633.png?crop=center&height=400&v=1656025262&width=400)
Full Body Connection
They learned that many of their pains came from their shoes. Most of today’s footwear lacks proper arch support, misaligning the body from the ground up.
![wall of OTC insoles](http://walkfulton.com/cdn/shop/files/Untitled.jpg?crop=center&height=400&v=1656025461&width=400)
The Search for Support
However, when searching for supportive insoles, the options that they found were confusing, ineffective, and unsustainable.
![this is alt text](http://walkfulton.com/cdn/shop/files/3_6c52f187-4df9-437c-9edd-bc986b229f4c.png?crop=center&height=400&v=1656026118&width=400)
Whole body wellness
So, they decided to build Fulton - a modern brand of arch support designed to improve whole body wellness from the ground up, everyday.